About Scroll Depth Journal

Scroll Depth Journal is a small editorial site about session replay, heatmaps and the tools that provide them. We write for product managers, marketers, UX researchers and developers who are comparing or replacing behaviour analytics software. We try to say what a tool does, who it suits and what it gives up, and we mark vendor-written claims as such. Several examples draw on public pages from BusinessMCP, starting with its Hotjar alternative comparison, because its documentation is open and easy to check. We also discuss tools it competes with. Prices change; confirm on the vendor’s site. Nothing here is legal advice. You can also find the vendor at https://businessmcp.com.